After establishing a multi-year partnership in July, global performance brand Rigorer and rising NBA talent Austin Reaves recently launched the AR1, his first signature sneaker. On August 11, 2023, the AR1 had its global debut in a “Ice Cream” special edition colorway in partnership with global marketplace KICKS CREW.

Reaves, who was born and raised in Arkansas, played NCAA basketball for the Wichita State Shockers and the Oklahoma Sooners before joining the Los Angeles Lakers this summer on a four-year contract. During the 2023 NBA regular season and playoffs, Reaves wore clothing from the Chinese clothing firm Rigorer, which was founded in 2014 by former CBA player Lin Chenyao. Inking a long-term deal with Rigorer to supply high-quality performance basketball shoes to a global audience at a reasonable price.

“From growing up in Arkansas and being undrafted to now having my own signature shoe, this is a surreal moment for me,” Austin Reaves said. “The AR1 was created in collaboration with the design team in order to maximize performance and efficiency on the court.” “Not only does the AR1 complement my overall game, but it is also adaptable to all players.”

The pastel pink and blue color combination of the Austin Reaves x Rigorer AR1 “Ice Cream” signature sneaker pays homage to Reaves’ favorite summer treat growing up in Arkansas. The sneakers also come with two pairs of performance socks in a specially designed box. Aside from the eye-catching design, the limited edition AR1 features performance technologies inspired by Rigorer’s basketball career.

The performance-focused design is led by the Woven Cocoon Upper’s breathability and lockdown support, the low-court feel ShowTime Tech Foam Midsole wrapped in EVA foam, and the lace bite-eliminating Bubble Lacing System. An Anti-Torsion TPU Plate made of carbon fiber and nylon, an Anti-Slip Sole, Front Sidewall TPU Panels, and an Anti-Skid Heel round out the performance features.

The Austin Reaves x Rigorer AR1 “Ice Cream” signature sneaker was only available for $100 USD through global launch partner KICKS CREW. The release capitalized on the platform’s reputation for providing borderless shopping experiences to consumers worldwide, connecting authorized merchants and brands to a global audience.