LeBron James, the Los Angeles Lakers’ superstar forward, has led the way for a number of other prominent sportsmen to capitalize on their economic prospects and enterprises off the court. Players have progressed beyond signing Gatorade and shoe agreements to launching their own record labels, real estate businesses, and housing developments in their towns.

The King had the limelight on him from an early age, and he took use of it. He was able to teach his eldest son, Bronny, the same things he learnt before his first year at USC.

Bronny just finished his senior year at Sierra Canyon High School and has already been in advertisements for Beats headphones, the Fast and Furious movie franchise, and Nike, to name a few.

Nike appears to be a big reason why he is among the top NIL earners in his age category, as they just released a personalized Trojans shirt with his last name and jersey number ahead of his first collegiate season.

The shirts are now sold out, and fans will have to wait for a resupply, but given that LeBron already has a lucrative contract with the brand, Bronny kept close to the family.

Examine the garment for yourself!

It’s fantastic to see Bronny already being marketed by such a large company, and we can’t wait to see how many more chances open up for him once he steps onto the court this season!