With their new Ruffles Lime & Jalapeno-flavored chips, Frito Lay is wagering that NBA star Anthony Davis will be the face that sparks sales of thousands (or maybe millions) of bags.

The Ruffles brand unveiled the fresh flavors of potato chips. The fact that the package will feature a celebrity’s image for the first time in Frito Lay history—or perhaps the first in salty snack history?

The three-time All-Star forward for the Los Angeles Lakers is depicted in this instance. These are “by Anthony Davis” Ruffles, according to the package, which also bears his signature.With their new Ruffles Lime & Jalapeno-flavored chips, Frito Lay is wagering that NBA star Anthony Davis will be the face that sparks sales of thousands (or maybe millions) of bags.

With their new Ruffles Lime & Jalapeno-flavored chips, Frito Lay is wagering that NBA star Anthony Davis will be the face that sparks sales of thousands (or maybe millions) of bags.