The Hard Rock Cafe is riding the Messi Mania wave by unveiling a Lionel Messi-themed kids’ menu.
A news camera records Messi at DRV PNK Stadium on Monday afternoon as he unveils new kid’s menu burgers and sandwiches.
Messi, a father of three, was involved in the menu’s conception.
“Just through who he is and what he represents, and I think it’s something pretty special, and we’re very proud to be in this relationship with him,” Jim Allen, CEO of Hard Rock International, said.
Several children were there during the menu’s unveiling and were able to question the Inter Miami player.
Messi was asked how he manages to keep cool before a big game. He stated that he enjoys playing in those matchups, owing to his passion for the game.
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“Getting to hug, pictures with him, it was a memory that will live on forever,” said a fan.
“It felt so amazing ’cause like when I hugged him, he felt like cool, and then I started crying,” said a fan.
Following the announcement of the food, the children proceeded to the soccer field to hone their abilities with the soccer legend.
The Seminole Hard Rock Hotel & Casino Hollywood will serve the food.
Hard Rock will also sell child-sized copies of Messi’s chef’s coat, as well as little soccer balls, at the reveal. The earnings from the soccer balls will be donated to charity.