Davis visited the main NBA Store in New York City earlier today to unveil The Ruffles Ridge Tops, his unique shoe inspired by ruffles and created by the renowned Shoe Surgeon (www.theshoesurgeon.com) of Los Angeles, as a way to celebrate the partnership.

“I wаnted to do it because I think Ruffles is a great guy who always finds new ways to make basketball more enjoyable for fans, and a ‘Chip Deal’ is something that has never been done before,” Davis stated. “Ruffles is as excited as I am about bringing my ideas to life, from The Ridge Tops design to new flavors and contests.”

Each Ruffles Ridge Tops sneaker was handmade to highlight distinctive features of the venerable chip brand, with creative design assistance from Davis. The shoes have replaceable shoelaces that are inspired by the hues of the most popular Ruffles flavors among fans, as well as the distinctively vivid colors of a Ruffles bag.

Vice President of Marketing at Frito-Lay North America Sadira Furlow stated, “AD’s passion for the game is palpable and it’s been a privilege to partner with him on ways we can harness that passion to connect with fans throughout the entire season, both in-game and at-home.” “Even though the Chip Deal is just getting started, you can already anticipate seeing a lot more from Ruffles and AD in the months to come.”