Two years ago, Jason Derulo struggled. The pop singer-songwriter enjoyed a string of hits in the late 2000s and early 2010s, including “It Girl,” “Trumpets,” and “Whatcha Say,” but he hadn’t charted in the top 20 of the Billboard Hot 100 in five years. Derulo left Warner Bros. in May 2020, citing “creative differences,” following the dismal reception of his 2019 “2Sides” EP.
Derulo tried TikTok during the outbreak. Thanks to Isabel Quinteros Annous, the head of artist relations, and a slew of well-produced funny videos, Derulo is currently the 14th-most-followed account on TikTok, with 51.6 million followers. The app also boosted his 2020 single “Savage Love” to the top of the charts in various countries. Derulo welcomed his celebrity with a new generation of kids who had not heard of his previous hits. No, not Usher.
Derulo signed with Atlantic Records last year following his TikTok success. The TikTok money is also good—estimates suggest that a large account of this size could generate $75,000 in advertising income per video, although Derulo claims to make “far more” than that.
Whatever you make of Derulo’s weird videos—one featured eating corn from a power drill, another necessitated slicing off his eyebrow—his bank account is likely healthier than ever.
The Florida native already owns a $3 million estate in Tarzana, but documents reveal he paid $3.6 million on a practically new Encino home. A non-famous bidder paid $3.3 million for the nearly 5,000-square-foot modern farmhouse in December 2020.
The new owner swiftly left. The house was relisted six months later, but Derulo had to wait another eight months to buy it. The interiors are mainly unstaged and almost empty, as evidenced by the listing images.