Raheem Sterling, a football player, and television host Fearne Cotton are featured in Samsung’s latest festive Galaxy S3 advertisement.

The creative agency Mother created the campaign, which features the Galaxy S23’s features like as “long battery life,” “super fast processing speed,” and “smart brightness” in the style of a retro mid-naughties music compilation CD advertisement.

Samsung Marketing and Omnichannel Director Annika Bizon said: “The naughties are back. With the decade that fashion forgot back in vogue.

“We thought there was no better way to introduce the S23 FE than delving into noughties’ music history. While subtly reminding everyone how our smartphones have made everything today much more convenient.”

The two were introduced as celebrity brand ambassadors by the multinational technology behemoths last year.

At the time, Cotton said: “Being joyful pioneers of the tech world, Samsung is the perfect partner for me, as the brand shares my passion for showing how we can harness the positives of technology to help support us and make the world a better, happier place.”

Sterling added: “I’m looking forward to helping showcase how technology can help people overcome barriers and have a positive impact on society.”

The news comes as Samsung predicted 2024 will be “the year of AI”, claiming that the programme offers “endless possibilities”.