In its new holiday Galaxy S3 commercial, Samsung has engaged television presenter Fearne Cotton and footballer Raheem Sterling.

The campaign, created by Mother, displays the Galaxy S23’s specs, which include “super fast processing speed,” “long battery life,” and “smart brightness” in the style of a vintage mid-naughties ad for music compilation CDs.

Samsung Marketing and Omnichannel Director Annika Bizon said: “The naughties are back. With the decade that fashion forgot back in vogue.

“We thought there was no better way to introduce the S23 FE than delving into noughties’ music history. While subtly reminding everyone how our smartphones have made everything today much more convenient.”

The global electronics behemoths announced the pair as celebrity brand ambassadors last year.

At the time, Cotton said: “Being joyful pioneers of the tech world, Samsung is the perfect partner for me, as the brand shares my passion for showing how we can harness the positives of technology to help support us and make the world a better, happier place.”

Sterling added: “I’m looking forward to helping showcase how technology can help people overcome barriers and have a positive impact on society.”

The news comes as Samsung predicted 2024 will be “the year of AI”, claiming that the programme offers “endless possibilities”.