Sir Jim Ratcliffe’s planned investment in Manchester United will usher in a new era of transfer strategy, ushering in a watershed moment in the club’s history. Under Ratcliffe’s guidance and Dave Brailsford’s great eye for talent, Ineos is considering a transformative reorganization to revive the Red Devils’ approach to player signings.

In this planned restructure, Dan Ashworth and Paul Mitchell emerge as major figures. While Mitchell was first considered for the role of director of football at Manchester United, new evidence says Jon Ashworth, who is currently with Newcastle United, is the frontrunner for the position.

Despite his pleasure in Newcastle, Ineos has taken notice of Ashworth’s talent acquisition skills. Ineos’ meticulous approach to changing Manchester United’s future is exemplified by Brailsford’s eagerness to get Ashworth’s services.

Mitchell remains an intriguing contender for the role of director of football if Ashworth proves elusive. Mitchell’s track record, most notably with Southampton, and ability to detect talent make him a valuable asset for Manchester United’s future resurgence.

Ratcliffe and Brailsford are keen to change Manchester United’s transfer culture after a staggering £1.67 billion was allegedly spent on misfit signings. Their recent meetings with club administration, as well as exits and expected replacements in key executive positions, point to an impending structural reform.

Despite recent setbacks, Erik ten Hag’s leadership is not in threat as Brailsford concentrates on top-down transformation. The expected entrance of Jean-Claude Blanc, as well as potential player meetings with Ratcliffe, constitute a holistic approach for building a new culture at the club.

With Ashworth’s long-standing friendship with Brailsford and Mitchell’s proven knack for detecting talent, Manchester United appears anxious to imitate rival Manchester City’s systematic approach to recruitment.

The combination of Ashworth and Mitchell’s abilities is a ray of hope for Manchester United, signaling a move away from past mistakes and toward a more systematic, City-like approach in the transfer market. As Ratcliffe’s influence grows and Ineos works to change United’s operating model, the prospect of a new era at Old Trafford is filled with excitement and the promise of redemption.