Two years ago, Jason Derulo had a hard time. He had a lot of hits in the late 2000s and early 2010s, like “Whatcha Say,” “It Girl,” and “Trumpets,” but he hadn’t been in the top 20 of the Billboard Hot 100 in five years. After his 2019 EP “2Sides” didn’t do well, Derulo quit Warner Bros. in May 2020, saying it was because of “creative differences.” Was the thirty-year-old done?
Derulo tried out TikTok during the plague. Thanks to Isabel Quinteros Annous, who is in charge of artist relations, and a lot of well-made funny videos, Derulo now has 51.6 million fans, making her the 14th most popular account on TikTok. The app also helped his 2020 song “Savage Love” become a #1 hit in a number of countries. New kids who hadn’t heard of Derulo’s earlier successes were excited about his newfound fame. It’s not Usher.
It was last year that Derulo signed with Atlantic Records after becoming famous on TikTok. The money you can make on TikTok is also good. A big account like Derulo’s could make $75,000 a video from ads, but he says he makes “far more” than that.
No matter what you think of Derulo’s weird videos—in one he ate corn from a power drill, and in another he had to cut off his eyebrow—his bank account is probably better than ever.
The man from Florida already owns a $3 million mansion in the faraway Tarzana neighborhood of Los Angeles, but records show he spent $3.6 million on a nearly brand-new house in Encino. A not-so-famous bidder paid $3.3 million for the almost 5,000-square-foot modern home in December 2020.
The new owner quickly left. After six months, the house was put back on the market, but Derulo had to wait eight more months to buy it. The person in the listing photos has been gone for a long time, as the rooms are mostly unstaged and almost empty.