Giannis Antetokounmpo with his family investment fund has become majority owner of Flexpower. 

FLEXPOWER

One very un-chic thing that many fashion editors and bloggers will have in common during fashion month is foot pain. While some will bring extra flats, others will take a preventative Advil.

Giannis Antetokounmpo, an NBA player, has a superior idea. Professional sportsmen have been using Flexpower, a well-kept pain reduction trick, for the past 20 years.

Flexpower topical lotions are allegedly used by thousands of elite athletes in the NBA, NFL, US Women’s Soccer, US Olympics, and other sports to relieve muscular soreness, speed up recovery from strenuous exercises, and warm up before games (it gets warm like Ben Gay without the scent).

It is a standard in athletic bags, and with funding from Antetokounmpo and his family’s company, Ante Inc., it might soon become a standard in high-end purses as well.

“I believe in this product so much,” Antetokounmpo told Forbes, “and it’s important to my family that we make a real commitment to helping Flexpower grow.”

Not only does Flexpower relieve pain, but it’s also quiteThe medication helps heal bruises from anything from Botox to a bruised knee because it is full of botanicals, including arnica. It also relieves sunburn and bug bites. It also works for my hurting hands from excessive typing, which I’ve tried.