Octagon Latam, the sports marketing agency owned by businessman and former player Ronaldo Nazário, announced the addition of Rodrygo Goes, a striker for Real Madrid and the Brazilian national team, to its athlete roster on Monday (11).
The agency will be in charge of the player’s positioning and digital content, as well as the athlete’s interaction with the corporate market in terms of sponsorships, new business, and other types of monetization both inside and outside of Brazil.
The alliance also plans to build long-term strategic planning, as well as strive to defend the image and analyze potential partners.
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Professionals who have previously worked with him in Brazil and Spain continue to handle the Rodrygo Goes brand, as well as its communication and reputation. The athlete’s current endorsements are Nike, TCL, and Biotech USA.
Partnership
Ronaldo projected Rodrygo as one of the top players in the world, emphasizing the need of taking all necessary steps to allow him to focus entirely on football.
“I view Rodrygo as one of the best attacking midfielders in the world in the future years, and this potential heightens his accountability for all activities taken off the field. Professional career management is critical to your success, just as it was for mine. This is Octagon’s mission under the collaboration agreement. “We have a lot of work ahead of us, but we are excited,” added the former player.
Rodrygo, in turn, admitted that he uses Ronaldo as a reference. The Real Madrid player added that the collaboration will help him relax on the field.
“Ronaldo is a global icon and symbol of Brazil. He surmounted obstacles, including injuries, to make history at Real Madrid and with our national team. He is an illustration of a trajectory. This is a significant step in my career, and it makes me stronger and more prepared to dedicate myself to the field,” he stated.
According to Santos, Rodrygo, 23, has played more than 200 games and won nine titles with Real Madrid, including a Club World Cup and a Champions League, where he is the Spanish team’s best Brazilian scorer.