Los Angeles Lakers select PRIME Hydration as their new official sports drink.The Los Angeles Lakers, the most successful NBA organisation, have collaborated with PRIME Hydration, a beverage company started by social media sensations Logan Paul and KSI.

This agreement has allowed PRIME to become the official sports drink of the Laker Nation everywhere.of the Los Angeles Lakers.

 

The relationship was announced on both corporations’ social media accounts, with popular celebrities wearing Lakers uniforms and posing energetically with the beverage.

PRIME Hydration, which debuted in 2022, has worked with prominent players in sports, becoming the official hydration partner of football clubs such as Arsenal FC, FC Bayern Munich, and FC Barcelona. This was followed by a huge partnership with the UFC in 2023, with Prime being the official sports drink of the MMA tournament. PRIME’s sports ventures extend beyond the octagon, as it just became the World Wrestling Entertainment’s (WWE) exclusive hydration drink partner.

The Los Angeles Lakers are NBA aristocracy, having won 17 championships (tied for the most). However, with LeBron James, Anthony Davis, and D’Angelo Russell presently sitting ninth in the West, they will need to step up their game to secure a playoff spot. The NBA team’s next test is against the Sacramento Kings on March 14 at 7:30 a.m. IST.