The Giannis Antetokounmpo family formed a partnership with GFG Bakery-Cafe to promote Mediterranean cuisine and lifestyle.
The official announcement states:
The Giannis Antetokounmpo family and GFG (Greek from Greece) Café Cuisine have announced a partnership with a single vision: for America to discover the Mediterranean and Greek gastronomy dream and restaurant culture that began thousands of years ago and has sent hundreds of generations of people on so many beautiful journeys to this day.
Family, morals, and traditions have always been the top priorities for the Greek team behind Greek from Greece Café Cuisine. With a long family history in the Greek food business, these “traditional pioneers” formed their life’s work around three passions: “we work hard, we travel frequently, and we indulge in good food”. Born and nurtured in the beautiful rich soils of Greece, they can proudly claim, “We know good food, and we are here to share it with the world”!
Greek from Greece. Café Cuisine is an all-day fast-casual restaurant that serves unique experiences and excellent meals straight from the country. “We feed our customers “the Greek way” as we would feed our family at home.” A home where all cuisines are based solely on 776 authentic Greek items sourced from the best farms for olive and lemon trees, vineyards, wheat fields, and beehives.
As of February 2020, the brand has 41 GFG Café Cuisine locations, with a target of exceeding 100 by the beginning of 2021! The company, like Giannis Antetokounmpo, is experiencing rapid growth due to a common factor shared by both athletes.
Both are pioneers in their fields. As colleagues, they wish to bring the Greek unicorn lifestyle to America, along with the authenticity and delicacies that make up the secrets of the Mediterranean diet.
“For years I have been looking for a way to be able to go back to Greece at any moment and now I have found it. GFG gives me the opportunity to share with America everything we love in Greek everyday life and which knows no boundaries. For many years, America has been giving me opportunities to sample and appreciate so many different experiences and cultures. Now, it’s time for me to return the favor. I’m sure that America will love our culture and our flavors, and will adopt them as a way of life.
What won me over is that GFG puts family above all else. They believe in the same values as me, like loyalty and lifelong relationships. They embody tastes, smells, and a whole culture that neither my brothers nor me can resist. Come, let’s all become one big… family” is the NBA MVP’s message with regard to the announcement of the partnership.
A proper family also places a high priority on friends. Friends are the people we select to spend our lives with. That is also in the DNA of GFG’s ideology, which is making huge advances in the food and restaurant “game,” just as Giannis does on the court, and knows how to choose Franchise Players with one aim in mind: the championship!
